8/13/2023 0 Comments Van leeuwen ice cream brooklynThankfully, they left the noodles out, but the cheese powder-packet orange is instantly recognizable - on sight and on taste. I decided to rank each on two factors: creativity and deliciousness: Would I willingly eat this again? Kraft Mac & Cheese The OG viral sensation. While not every pint was my personal cup of tea, it made for a very fun evening, a viral ice cream parlor that could only exist in 2022. Intrigued by the descriptions, I had to give these new flavors a try, so I enlisted the help of my cautiously optimistic family for a taste test. Thinking way outside the (Kraft) box, Ben Van Leeuwen, co-founder and CEO of Van Leeuwen Ice Cream, said in a press release that the unexpected combos would win over new fans, calling them "unique and surprisingly delicious flavors that you would never expect to love as an ice cream." As with all its flavors, the brand’s emphasis on quality remains paramount: "We made these 7 exclusive flavors using the same artisanal processes and ingredients that we have been using to make our ice cream for the past 15 years … (including) thoughtfully sourced ingredients, from local jam makers to wild blueberries from Maine, to cookie bakers with a social mission." Van Leeuwen is continuing the cheese theme with a pizza-flavored ice cream featuring a mozzarella base with tomatoes and basil, plus other "new and fan favorite flavors" in the exclusive Walmart launch: Planet Earth, Hot Honey, Royal Wedding Cake, Bourbon Cherries Jubilee and Wild Blueberry Shortcake. Van LeeuwenĪnd this time, the now-famous wacky flavor has some wacky buddies in the freezer aisle. If you live near a Walmart, your freezer could soon be stocked like this. Well, if you felt left out of last summer’s viral taste sensation, I have good news for you: Kraft Mac & Cheese x Van Leeuwen Ice Cream is back, and now much more readily available, in 3,500 Walmart locations across all 50 states. It vanished in stores, too: According to Van Leeuwen, it scooped nearly 10,000 servings of the stuff until it was gone in a single day. Influencers across the internet weighed in with more reaction videos, which, good or bad, contributed to an insane amount of buzz around the limited release. Everyone wanted to try it for themselves within an hour of going on sale online, the website crashed and the ice cream was sold out. In fact, I’m gonna go back for a little more." ![]() "The aftertaste reminds me of my kids’ dinner," Jenna said. "It tastes just like mac and cheese frozen," said a skeptical Hoda. ![]() We kept going then and we keep going now innovating, creating, never settling.Hoda and Jenna gave it a try, although Jenna had much higher hopes than Hoda going in, describing the flavor "as if two of my favorite things had a baby." ![]() It’s probably no coincidence that we started out as a scoop truck in NYC, because we didn’t stay put. If something is made good and makes you feel good then that something is good for you. We know the importance of physical health, but equally important is mental health. And it’s why we’re always willing to go the extra mile. Good means being good to our customers, our partners, and to each other. We want to create the best ice cream for all. We don’t just want to be the best ice cream there is. This is true whether it’s classic ice cream. That’s why we are obsessed with exactly what goes into our ice cream and what stays out. If you can’t pronounce it you probably you can’t digest it.
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